iPhone TIPS: Apple CEO Tim Cook today’s $1 Billion victory ‘is about values’
Q: What is happened? A: Well, CEO Tim Cook has sent out a memo to his corporate Apple employees with his personal words, moments after Apple’s big win in U.S. court today against Samsung.Q: What is it telling them? A: Well, the memo is leaked and according to 9to5mac.com it reads the following:
Today was an important day for Apple and for innovators everywhere. Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy. We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew. The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right. I am very proud of the work that each of you do. Today, values have won and I hope the whole world listens. TimAccording to iPhoneinformer.com Samsung has also released a statement, that reads the following content:
Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple’s claims. Samsung will continue to innovate and offer choices for the consumer. Apple CEO also spoke out on the victory against their main smartphone manufacturer rival.Ofcourse, for Apple it is all about the values of originality and innovation and not only about the money. Apple may receive the 1 Billion US dollars from Samsung, and that is a nice amount of money to use for innovation! This automatically also results that Samsung has 1 Billion US dollars Less to invest in innovation. For 2013, I can guess which of the two companies will lead the market again. Do you guess the same?
